Buy
We purchase your inventory for wholesale and follow your MAP policy. You get a straightforward order and a quick cash injection, with no consignment and no waiting on sell-through. How wholesale works →
Wholesale partnerships since 2017
We buy your inventory first, then help your brand grow.
Rudderr builds healthy wholesale relationships with brands and grows them across multiple ecommerce marketplaces. We purchase your inventory up front, then offer our expertise for free to increase revenue wherever we can. When our partners grow, we grow.
Your order is paid in full up front, before a single unit sells.
An international team, helping brands across the globe.
Selling and marketing across
Our business model
Buy. Optimize. Scale.
Every partnership starts the same way: we buy your product, you set the rules, then we do everything we can to increase your brand's value.
Optimize
Our return depends on the product actually selling, so we go to work on it. Listing reports, competitor analysis, sales data, and advertising, all included at no cost. See our services →
Scale
Profit gets reinvested into the brand. More marketplaces, more ad spend, more volume on the next order. Your growth is how we grow.
Only interested in the wholesale order?
That is where it ends, and it works for us. We buy, we hold to your pricing rules, and we handle everything downstream. See how wholesale works →
Want to work on growing together?
Then we open up the full toolkit of listing reports, competitor analysis, sales data, and ads. Explore our services →
Ready to talk about your brand?
Tell us what you sell and where you sell it. We will review your brand and come back with what a partnership could look like.
Reviews
What our brand partners say
The brands below sell through us today. Their words, not ours.
We are very fortunate to have the pleasure of working with the team at Rudderr. They are not only wonderful collaborators but huge supporters of our product and our company. They are detail oriented and incredible problem solvers. We are grateful to be in business with them and encourage anyone who gets that opportunity to take it!
The Game Plan Game
We are a UK based EMF protection company and have been working with Rudderr for 18 months now. The team are very professional and have always delivered on their commitment to our partnership.
Their expertise with Amazon.com and other platforms has been invaluable to our listings. We fully intend to continue our partnership with them as they have exceeded expectations.
I would highly recommend them if you are looking for a reliable and trustworthy partner who has the expertise to make an impact.
energydots
We couldn't ask for a better Amazon partner! Their professionalism, industry knowledge, responsiveness, and dedicated team have exceeded our expectations. We feel incredibly fortunate that they chose HoldFastPro and believed in our products. Their expertise and support have taken our Amazon business to the next level, and we're excited to continue growing together!
Hold Fast Pro
FAQ
Frequently asked questions
I'm already on Amazon and would like to expand my brand to more marketplaces. Can Rudderr help with this?
Yes. Taking a brand onto a channel where it has no sales history yet is one of the things we do most often, and we carry the cost of doing it.
We sell on Rudderr Village Store, Walmart, TikTok Shop, Shopify, Amazon, Google, Facebook, and Faire. A launch on any of them starts the same way: keyword research for that marketplace's own search behavior, listing content written for it, launch advertising funded out of our margin, and reporting back to you on how it lands. If a marketplace you are interested in is not on that list, tell us anyway. We are always willing to explore new opportunities. See what we handle after the order →
Do you require exclusivity?
Not always. The partnership structure depends on brand goals and marketplace strategy. That said, the best case for everyone involved is keeping the number of resellers on your listings to a minimum, because a small seller pool is what keeps pricing steady and makes advertising worth funding.
Why is the ideal number of sellers for an ecommerce listing 1 to 2?
Because extra sellers do not create extra demand. A marketplace works like a product search engine, so the number of sellers on a listing has no effect on how many people search for that product. Shoppers drive the demand, and every seller added simply divides it into smaller pieces.
What a crowded listing does change is everything around the sale:
- Price. Sellers undercut each other to win the Buy Box, MAP goes out the window, and the retail partners you sell to offline are quick to complain.
- Advertising. Split one product's profit across eight sellers and none of them has enough margin left to fund campaigns. Split it across one or two and there is real money going into your product's visibility.
- The listing itself. Nobody puts time into optimizing a listing they own a fraction of. A seller who holds the whole listing has every reason to make it as good as it can be.
- Promotions. Prime Day and Black Friday need a plan agreed in advance. A dozen sellers all doing their own thing makes that very difficult.
- Support. Buyers who email a seller believe they are talking to your brand, so every seller on the listing is writing your reputation for you.
With one or two authorized sellers, all of that stays under control, and the seller you do have is as motivated as you are to make the listing as big as it can get.
How do you support MAP?
We watch your listings for below-MAP offers and report what we find. Maintaining brand integrity and pricing discipline is a core part of our model.
Holding MAP on a marketplace is genuinely difficult, and the hardest part is usually working out who all the unauthorized sellers even are. A steady price protects our margin as much as it protects the retail partners you already sell to.
What is the Buy Box and how does it work?
Think of the Buy Box as Amazon choosing which seller gets the front seat. Multiple authorized sellers can offer the same product, but Amazon decides who gets the main "Add to Cart" button based on price, fulfillment, shipping, seller performance, and availability. The Buy Box can rotate between sellers.
PPC and the Buy Box are separate, but they work together. PPC brings the shopper to the listing. The Buy Box determines which seller gets the sale. You pay for the ad, the customer clicks, Amazon checks the Buy Box, and the Buy Box seller receives the order.
Why should we bring on another seller?
Because we bring more than another offer to the listing.
Paying for inventory up front gives our brands immediate cash flow they can reinvest into other areas of the business before the product ever sells through.
From there, we invest our own margin back into supporting the brand. We advertise the products, monitor seller activity and pricing, track rankings and performance, review listing health, and help manage the day-to-day maintenance that comes with selling on Amazon. Around 98% of the sales an ad campaign produces are new sales that would never have happened without the ad running.
We do more than resell your product. We take on the ongoing work and investment required to help the listings stay competitive, visible, and supported, while your team focuses on other areas of the business. See everything that comes with a partnership.
Why does wholesale work so well?
The order is paid revenue on your books straight away, and selling that product through becomes our job.
From there our interests line up with yours. We only see a return if the product moves, so the advertising, listing work, and reseller monitoring all get funded out of our margin. Read more about wholesale →
Are you going to manage or take over our listing?
Totally up to you! We can be as involved as you'd like.