Wholesale

A wholesale relationship built to protect your brand

We buy your inventory outright, follow your pricing rules, and then do everything we can to increase your brand's value. You are paid up front, and selling it through is on us.

Request wholesale terms See what we do after the order

Why Rudderr?

A trusted wholesale partner since 2017

Rudderr started in 2017 as a small reseller working out of a garage, buying products we believed in and moving them through our own website and retail store. Every partnership we took on after that grew from there, and the brands that grew with us are the reason the garage turned into what we run today: warehouses of our own, an in-house team, and many marketplaces to sell your product on.

We know brands are careful about who resells their products, and for good reason. So we built our model around the things that usually go wrong: channel conflict, price erosion, and partners who disappear after the first order.

Put those two things together and you have the whole arrangement. We got here by making resale work for the brands who took a chance on us early, and we only keep growing when the products we buy sell better than they did before. You want your brand to be worth more, we need it to be worth more, and the wholesale order is where both of those start.

The case for wholesale

What one wholesale order sets in motion

You are paid when we buy. Everything that happens to the product after that is our own money going to work on your brand.

We have our own brick and mortar store. Rudderr Village Store is a real retail floor we stock ourselves, which gives your product a shelf as well as a listing. Visit the store.
You get a quick cash injection. A wholesale order puts paid revenue on your books straight away, with no consignment terms, no revenue share, and nothing to reconcile later. Every order after the first is sized on what your product actually sold, so the quantities climb as it moves.
We invest profit back into the brand. A portion of what we make on your product goes straight back into advertising, listing research, reporting, and buyer support. See the services we fund.
We follow MAP rules. Pricing discipline keeps your brand's value intact and protects every other seller you work with. A short list of committed resellers is what makes that hold, and we help you identify the offers that do not.
We find an agreement that works for you. Exclusivity, volume, and territory are all negotiable, the structure follows your goals, and promotions get planned with you ahead of the dates that matter.
We avoid channel conflict. We are completely aligned with your goals, so you will never be surprised by anything we do. Where and how your product is sold gets agreed with you first, and we hold to it.
We have the physical space to hold inventory. Our own warehouse space, with no 3PL involved, so the units, the storage, and the shipping into each marketplace all become ours to manage.

Entirely your call

Wholesale can be the whole relationship

Plenty of brands want a clean wholesale account and nothing more. That works for us.

Stop here

We place orders, we hold to your MAP policy, and we handle everything downstream of the purchase order. No meetings, no reporting obligations, no strings.

Or keep going

If you want to grow the product, our expertise comes at no charge. Listing optimization, advertising, competitor analysis, and sales reporting are all included. Explore our services →

Reviews

Brands who sell wholesale with us

Long-running partnerships, in the words of the brands running them.

We've had a fantastic working relationship with Rudder as our exclusive reseller on Amazon and Walmart for the past five years, and our experience has been nothing but positive. From the start, when Angel first reached out expressing interest in the unique products we manufacture, it became clear that partnering with them was the right decision.

Our relationship began before COVID, and we've grown together through challenges, thanks to the unwavering support and dedication their team has demonstrated over the years. Their focus on our growth potential, along with the valuable coaching they provide along with a deep understanding of the e-commerce landscape sets them apart from other resellers we've encountered. Rudder's ability to manage inventory levels across strategic Amazon locations while maintaining strong customer service has allowed us to focus on manufacturing excellence.

Having a partner like Rudder, one that truly understands e-commerce while investing team resources to growing our brand, has been invaluable, and while a reseller relationship may not fit well into every business plan, we highly recommend exploring what Rud can do for you today.

Naeterra

We have had the pleasure of working with Rudderr since 2018, and our experience has been nothing but positive. They are a fantastic company to work with, consistently demonstrating a strong commitment to growing our brand and fostering a collaborative partnership.

Their communication and customer service are exceptional, and they are always proactive in finding new ways to expand our business relationship. We truly value our partnership with Rudderr and will continue to support their business in any way we can. Their dedication and professionalism make them a trusted and reliable partner in the industry.

AnyPet International

We've partnered with Rudder Village Store about a year or so ago and it has been a very good experience. Their monthly sales reports are extremely helpful and they are moving our products better than we do.

BasePump

Let's put together an agreement

Send us your product line and current channels. We will come back with wholesale terms that fit how you want your brand sold.